Volume 13, Issue 1 (XII): January - March 2026
FROM TRADITION TO SUSTAINABILITY: AN ESG IMPACT ANALYSIS OF ECOFRIENDLY GANESH FESTIVALS IN MAHARASHTRA
Dr. Reshma Ashok Vaja
Page Number: 1 – 6
IMPACT OF GREEN FINANCING PRACTICES ON ESG PERFORMANCE AND PROFITABILITY IN COMMERCIAL BANKS
Dr. Meena Mashru
Page Number: 7 – 13
A STUDY OF SOCIAL MEDIA AND INFLUENCER MARKETING EFFECTS ON ONLINE SPENDING PATTERNS OF GENERATION Z: IMPLICATIONS FOR SUSTAINABLE CONSUMPTION
Dr. Rashmi Sharma and Mrs. Premkala Parasnath Yadav
Page Number: 14 – 21
A STUDY TEACHER-STUDENT-AI TRRIAD & REDEFINING COLLABORATIVE MENTORSHIP THROUGH AI-DRIVEN ADAPTIVE LEARNING IN UNDERGRADUATE EDUCATION
Mr. Sanjay C Raval
Page Number: 22 – 28
IMPACT OF GREEN MARKETING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS SUSTAINABLE PRODUCTS
Ms. Pooja Gupta
Page Number: 29 – 33
AN EMPIRICAL STUDY ON SUSTAINABLE DEVELOPMENT IN WORK LIFE BALANCE AMONG WORKING WOMEN
Sriya Nalinbhai Joshi and Dr. Ritesh Amarsela
Page Number: 34 – 42
A STUDY OF LEARNING MANAGEMENT SYSTEMS USING ARTIFICIAL INTELLIGENCE (AI)
Akshada Gopal Mestry
Page Number: 43 – 44
ARTIFICIAL INTELLIGENCE IN ENVIRONMENTAL MONITORING: AN APPROACH TOWARDS SUSTAINABLE DEVELOPMENT AND ESG GOALS
Mangesh Bhagwan Jadhav
Page Number: 45 – 47
THE VALUE OF A CONSCIENCE: IMPACT OF ESG DISCLOSURES ON FIRM VALUE
Salman Iliyas Shaikh
Page Number: 48 – 51
ENERGY-HUNGRY VS. ENERGY-EFFICIENT: A DATA STUDY ON HOW IOT DEVICES TALK TO THE WEB
Ankit Nena
Page Number: 52 – 56
INTERRELATIONSHIP BETWEEN ENVIRONMENT, ENERGY, AND LIFE SCIENCES FOR SUSTAINABLE DEVELOPMENT
Mr. Misal Pravin
Page Number: 57 – 60
A ROLE OF HUMAN ON HEALTH, NUTRITION & ENVIRONMENTAL SUSTAINABILITY FOR IMPROVING QUALITY OF LIFE: HEALTH, NUTRITION & ENVIRONMENTAL SUSTAINABILITY
Mr. Saurabh Gehara
Page Number: 61 – 64
PRINCIPLES GOVERNING MUTUAL FUND INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS: A LITERATURE REVIEW ON MENTAL MODELS AND BEHAVIOURAL FACTORS
Dr. Rushit A Desai
Page Number: 65 – 69
DIGITAL PAYMENT INNOVATION AND CONSUMER TRUST: A STUDY OF THE UPI ECOSYSTEM IN INDIA
Anamika Bhagatsingh Malhotra
Page Number: 70 – 75
FROM LOCAL FAILURE TO GLOBAL CRISIS: MATHEMATICAL ANALYSIS OF SYSTEMIC RISK PROPAGATION IN FINANCIAL NETWORKS
Dr. Manish Pithadia
Page Number: 76 – 80
AN EMPIRICAL STUDY OF MUTUAL FUNDS AWARENESS AMONG MUSLIM STUDENTS
Prof. Dr. Ashfaq Ahmad Khan, Dr. Mois Ahmed Patel and Ayesha Mois Patel
Page Number: 81 – 86
DARK STORES MARKETING: UNDERSTANDING CUSTOMER PREFERENCES
Dr.Mmahek Chhabria
Page Number: 87 – 97
ANALYSING CONSUMER PURCHASE BEHAVIOUR OF GENERATION Z IN RESPONSE TO SOCIAL MEDIA PROMOTIONS
Dr. Sakshi Khatri and Prof. Nandkumar Haryan
Page Number: 98 – 105
TO STUDY THE RELATIONSHIP BETWEEN SOCIAL IDENTITY AND LUXURY BRAND CONSUMPTION AMONG YOUNG URBAN CONSUMERS IN METROPOLITAN CITIES
Asst. Prof. Dilip Jain and Dr. Samadhan Khamkar
Page Number: 106 – 112
AN EMPIRICAL STUDY ON SUSTAINABLE DEVELOPMENT IN WORK LIFE BALANCE FACULTY ATTRITION & RETENTION IN MANAGEMENT & TECHNICAL EDUCATION: THE ROLE OF ORGANIZATIONAL COMMITMENT AND ACADEMIC CULTURE IN HEI
Asst. Professor Raj Joshi and Dr. Ramakanta Prusty
Page Number: 113 – 120
THE INTERPLAY OF DEI, ETHICAL LEADERSHIP, AND EMPLOYEE MENTAL HEALTH: INSIGHTS FROM SECONDARY DATA
Shrishti Rajendra Shukla
Page Number: 121 – 128
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS
Asst. Prof. Dr. Meena Mashru
Page Number: 129 – 137
GREEN FINANCE IN INDIA: GROWTH & SUSTAINABILITY
Prasanna Shripad Choudhari
Page Number: 138 – 142
ARTIFICIAL INTELLIGENCE IN MODERN EDUCATION: OPPORTUNITIES AND CHALLENGES FOR ADVANCING SUSTAINABLE LEARNING
Sumankumari Gupta and Dr. Kelapati
Page Number: 143 – 151
DIGITAL GOVERNANCE CAPACITY AND SUSTAINABLE DEVELOPMENT TRANSITIONS: EVIDENCE FROM INDIAN STATES
Dr. Medha Tapiawala and Sandhya Menon
Page Number: 152 – 157
AI-DRIVEN ESG GOVERNANCE FOR SUSTAINABLE CAMPUSES: A CONCEPTUAL FRAMEWORK FOR HIGHER EDUCATION INSTITUTIONS IN INDIA
Namrata Murugeshan
Page Number: 158 – 161
THE ROLE OF EMERGING TECHNOLOGIES IN PREVENTING CORPORATE FRAUD: STRENGTHENING GOVERNANCE, TRANSPARENCY, AND ESG ACCOUNTABILITY
Prachi Shah
Page Number: 162 – 164
FROM TRADITIONAL WISDOM TO CORPORATE SUSTAINABILITY: ROLE OF INDIAN KNOWLEDGE SYSTEM IN ADVANCING ESG AND SUSTAINABLE HRM PRACTICES
Prof. Jayshri Omprakash Verma
Page Number: 165 – 169
ROLE OF EMERGING TECHNOLOGY IN TRANSFORMING URBAN PUBLIC TRANSPORT: REFERENCE FROM MUMBAI
Ms.Aarti R Vyas b and Dr. Prashant Vijaysing Patil
Page Number: 170 – 175
GREEN SUPPLY CHAIN MANAGEMENT IN INDIA: AN OVERVIEW
Miss Swapnaja Savalaram Chandekar
Page Number: 176 – 182
IMPACT OF METRO RAIL PROJECTS ON THE INCOME OF AUTO RICKSHAW DRIVERS (A STUDY WITH SPECIAL REFERENCE TO URBAN CITIES SUCH AS MUMBAI)
Hirenkumar H. Mandani
Page Number: 183 – 185
SUSTAINABILITY ACCOUNTING PRACTICES IN MSMES: CHALLENGES AND OPPORTUNITIES – A STUDY OF RAIGAD DISTRICT, MAHARASHTRA
Mr. Riyaz Nawabullah Pathan, Mrs. Vinita Dhiraj Tandel and Mrs. Pooja Deepak Gupta
Page Number: 186 – 190
CLIMATE FICTION AND ESG ETHICS: REIMAGINING SUSTAINABLE GOVERNANCE THROUGH LITERARY NARRATIVES
Anjali Srivastav
Page Number: 191 – 195
ASSESSING ENVIRONMENTAL CONSCIOUSNESS AND GREEN PRACTICES AMONG THE RESIDENTIAL SOCIETIES IN NASHIK CITY
Dr. Shashikant M. Tajane and Dr. Mahesh P Bhaskar
Page Number: 196 – 201
SUSTAINABLE BUSINESS MODELS IN RURAL AREAS OF MAHARASHTRA STATE AND ENVIRONMENTAL, SOCIAL & GOVERNANCE (ESG) DRIVEN STRATEGIES
Prof. Mayur G. Dayma
Page Number: 202 – 205
NEURO-RESPONSIVE ESG: THE ROLE OF BRAIN–COMPUTER INTERFACES IN ETHICAL CONSUMPTION
Progati Mukherjee
Page Number: 206 – 210
STUDYING BIODEGRADABLE PLASTIC PRODUCTION IN INDIA
Raju Rathod and Arun Vishwakarma
Page Number: 211 – 216
FINANCIAL CHALLENGES FACED BY STARTUP BUSINESSES: AN EMPIRICAL INVESTIGATION WITH EVIDENCE FROM INDIAN STARTUPS
Sahil Manoj Singh
Page Number: 217 – 222
SAVINGS AND INVESTMENT BEHAVIOUR OF SALARIED PERSONS: A STUDY OF PERCEPTIONS, PATTERNS, AND FINANCIAL PLANNING
Tanvi Heramb Gawde
Page Number: 223 – 229
TO STUDY CUSTOMER SATISFACTION TOWARDS UPI APPS AND DIGITAL PAYMENT TRANSACTIONS IN INDIA: AN EMPIRICAL STUDY
Khushi Sandeep Dubey
Page Number: 230 – 234
IMPACT OF REMOTE WORK POLICIES ON CORPORATE FINANCE: A SURVEY-BASED STUDY ON COST REDUCTION, PROFITABILITY, AND FINANCIAL FLEXIBILITY
Samruddhi Rajendra Arekar and Asst. Prof. Dr. Meena Mashru
Page Number: 235 – 240
A COMPREHENSIVE STUDY ON SOCIAL MEDIA'S ROLE IN GYM MEMBERSHIP BEHAVIOR
Afzal Hussain Siddqui and Dr. Reshma Vaja
Page Number: 241 – 245
ACADEMIC CERTIFICATION VALIDATION SYSTEM: A WEB-BASED FRAMEWORK FOR SECURE DIGITAL VERIFICATION OF ACADEMIC CREDENTIALS
Akanksha Vyas Gupta and Asst. Prof. Dr. Meena Mashru
Page Number: 246 – 251
MACHINE LEARNING-BASED SMART ORDER ROUTING IN FIXED INCOME TRADING: A HYBRID PREDICTIVE AND REINFORCEMENT LEARNING FRAMEWORK
Mr. Kartik M Parmar
Page Number: 252 – 259
REAL-TIME AI-POWERED ATTENTION MONITORING USING FACIAL LANDMARK ANALYSIS AND EYE TRACKING
Manish Dhanichand Thakur
Page Number: 260 – 265
HICCUP'S: DESIGN AND DEVELOPMENT OF AN AI-INTEGRATED ONLINE FOOD DELIVERY AND MANAGEMENT SYSTEM
Devraj Vinod Pillay
Page Number: 266 – 271
DESIGN AND DEVELOPMENT OF A WEB-BASED MULTILINGUAL TRANSLATOR APPLICATION
Nikhitha Chevitolla
Page Number: 272 – 276
DESIGN ARCHITECTURE AND PERFORMANCE EVALUATION OF AN AUTOMATED MERN STACK MARKETPLACE FOR DIGITAL COMMERCE PLATFORMS
Dipanshu Anil Kaushal
Page Number: 277 – 281
RISE OF SHADOWS: DEVELOPMENT OF A 2D ANDROID DUNGEON CRAWLER WITH AI-DRIVEN GAMEPLAY MECHANICS AND PROCEDURAL GENERATION
Priya Bhagat and Assi Prof. Dr. Meena Mashru
Page Number: 282 – 287
SMART VEHICLE RECOMMENDATION SYSTEM WITH AI-BASED LONGEVITY PREDICTION: A MERN STACK AND MACHINE LEARNING APPROACH
Vishwakarma Uttam Santosh and Asst. Prof. Dr. Meena Mashru
Page Number: 288 – 293
SYMPTOCURE: DESIGN AND DEVELOPMENT OF AN INTELLIGENT SYMPTOM-BASED HEALTHCARE ASSISTANCE SYSTEM
Sarjahan Chaudhari
Page Number: 294 – 299
TRANSIT: A WEB-BASED TRANSIT MANAGEMENT SYSTEM FOR FLEET OPERATIONS OPTIMIZATION
Neha Bhagat
Page Number: 300 – 304
ARTIFICIAL INTELLIGENCE IN BANKING: OPPORTUNITIES, RISKS AND HUMAN REPLACEMENT PERCEPTION
Parmar Riddhi Mohit and Gaur Akash Vijay Kumar
Page Number: 305 – 310
A ROLE-BASED ACCESS CONTROLLED SCHOOL ERP SYSTEM ARCHITECTURE, IMPLEMENTATION, AND SCALABILITY EVALUATION
Vraj Devansh Gaglani
Page Number: 311 – 319
IMPACT OF ARTIFICIAL INTELLIGENCE & MACHINE LEARNING ON FINANCE INDUSTRY
Arbaz Shaikh
Page Number: 320 – 324
ROLE OF EMERGING TECHNOLOGIES IN TRANSFORMING URBAN PUBLIC TRANSPORT: IMPACT OF A SKILL EXCHANGE APP ON STUDENT FREELANCING OPPORTUNITIES
Dhanya Vinish, and Tanvi Sharma
Page Number: 325 – 335
A STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES OF MAHINDRA LOGISTICS LIMITED AND TVS SUPPLY CHAIN SOLUTIONS
Dr. Monali Ray, and Mr. Aditya Ankush Utale, Mr. Bilal Tisekar, Mr. Dheeraj Sirvi, Mr. Vinay Jain
Page Number: 336 – 343
A STUDY ON IMPACT OF MARKET MEMES ON TRADING BEHAVIOUR OF YOUNG INVESTORS
Khan Shafiqua Aseem, Rishikesh Nakte, Vansh Rathi, Bhavesh Jadhav, and Animesh Shrivastav
Page Number: 344 – 349
A STUDY ON THE IMPACT OF UPI AND DIGITAL WALLETS ON THE SPENDING PATTERNS OF THE WORKING CLASS IN SION
Khan Shafiqua Aseem, Kajal Ramchander Sharma, Manasvi Mahendra Chitroda, and Arun Murlidheran Nair
Page Number: 350 – 354
A STUDY ON INVESTMENT PREFERENCES AND DECISION-MAKING FACTORS OF YOUTH IN NAVI MUMBAI
Mrs. Mausami Lambe, Haseena Mundhe, Sonu Phulchand Kumawat, Rahaf Mullaji, Kaif, and Latif Manjothi
Page Number: 355 – 361
A COMPARATIVE STUDY ON IMPACT OF GST ON MSME’S WITH REFERENCE TO REVENUE, PROFITABILITY, OPERATIONS AND TAX IN NAVI MUMBAI REGION
Ms. Sneha Mukund Bhor, Ms. Swamini Avinash Chaudhari, Ms. Shivani Satish Phadnis, Ms. Kalyani Vinod Sawant, Dr. Kiran Deshmukh
Page Number: 362 – 369
A STUDY ON ARTIFICIAL INTELLIGENCE IN FINANCIAL AUDITING: TRANSFORMING ASSURANCE THROUGH AUTOMATION AND ANALYTICS
Thejus Jackson Adhikarathil, Ms. Priyanka Aadak, Ms. Riya Jana, Mr. Lokesh Thombre, Mr. Abhishek Prajapati, and Mr. Areeb Hamdule
Page Number: 370 – 372
A STUDY ON TRANSFORMATIVE IMPACT OF AI IN FRAUD DETECTION AND PREVENTION IN ACCOUNTING AND FINANCE
Ms. Thejus Jackson Adhikarathil, Ms. Rutuja Patil, Mr. Virendra Ravnarajput, Mr. Vivek Yadav, and Mr. Yogesh Kumar
Page Number: 373 – 381
A STUDY ON INTEGRATION OF ESG METRICS IN SME FINANCING: A STUDY ON INDIAN FINTECH LENDING PLATFORMS
Ms. Thejus Jackson Adhikarathil, Mr. Yashashwa Parmar, Ms. Anjali Yadav, Mr. Ashutosh Nair, and Ms. Theertha
Page Number: 382 – 384
IMPACT OF SUSTAINABLE FINANCE ON LONG-TERM CORPORATE PROFITABILITY
Ritika Goel
Page Number: 385 – 390
FINTECH SOLUTIONS FOR SMALL AND MEDIUM ENTERPRISES (SMES) IN INDIA
Rahul Birajdar
Page Number: 391 – 396
ARTIFICIAL INTELLIGENCE AND CELEBRITY ENDORSEMENT IN DIGITAL FINANCIAL MARKETING: IMPLICATIONS FOR CONSUMER BUYING BEHAVIOUR
Gaur Akash Vijay Kumar
Page Number: 397 – 403
IMPACT OF PERCEIVED GREENWASHING ON CONSUMER TRUST AND PURCHASE INTENTION AMONG GEN Z CONSUMERS IN MUMBAI
Mr. Darshil Goswami and Shadab Shaikh
Page Number: 404 – 408
A STUDY ON CONSUMER PERCEPTION TOWARDS ECO-FRIENDLY PACKAGING IN ZEPTO’S QUICK-COMMERCE SERVICES IN NAVI MUMBAI
Ms. Rafahat Rehmat Chiktey, Ms. Ayesha Mujeeb Dalvi, Ms. Ammara Abdul Munim Deshmukh, Ms. Amira Rahmatullah Kadiri, Dr. Kiran Deshmukh
Page Number: 409 – 417
A COMPARATIVE STUDY ON CONSUMER ATTITUDE AND PURCHASE BEHAVIOUR WITH RESPECT TO FLIPKART & AMAZON
Dr. Sunita Charanjit Saini, Shantanu Ghadge, Disha Gulhane, and Sneha Chauhan
Page Number: 418 – 422
IMPACT OF GREEN MARKETING STRATEGIES ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO PAPER BOAT
Dr. Sunita Charanjit Saini, Aditi Pandey, Manas Wani, Yash Bhosale, and Khan Iffat Iqbal
Page Number: 423 – 427
COMPARATIVE ANALYSIS OF INSTAGRAM-BASED AND OFFLINE WOMEN-OWNED BUSINESSES
Karthik Vasudev, Ashmi Dhotre, Harschelle Cloyed, Ann Maria Rajan, and Sanchit Wajekar
Page Number: 428 – 432
A COMPARATIVE STUDY ON CUSTOMER SATISFACTION OF SWIGGY AND ZOMATO
Karthik Vasudev, Sania Iram Tazeemtark, Saurabh Tejprakash Tiwari, Tanish Vaibhav Sankhe, Chetan Nitin Takne
Page Number: 433 – 436
A STUDY ON ROLE OF PINTEREST IN SHAPING CONSUMER BEHAVIOUR AMONG YOUNG GENERATION
Khan Shafiqua Aseem, Riya Mishra, Sana Khan, Vrinda Nambiar, and Shravani Pachnekar
Page Number: 437 – 441
EXPLAINABLE AI (XAI) FOR DETECTING GREENWASHING: A HYBRID NLP-GOVERNANCE MODEL FOR TRANSPARENT ESG REPORTING
Sayali Girish Patankar
Page Number: 442 – 447
IMPACT OF ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING ON CONSUMER BEHAVIOUR
Dr. Sunita Charanjit Saini, Mangesh Kamble, Shubham Chaurasia, Paarth Chaurasia, and Rajshekar Hiremath
Page Number: 448 – 454
A COMPARATIVE STUDY ON AI VS HUMAN TAX CALCULATION IN NAVI MUMBAI REGION
Dr. Kiran Deshmukh, Mr. Piyush Garg, Mr. Dhiraj Dhamal, Mr. Rishabh Agrahari, Mr. Jayam Jain
Page Number: 455 – 461
THE IMPACT OF GREEN HRM PRACTICES ON SUSTAINABLE RECRUITMENT AND SELECTION IN ORGANIZATIONS
Ms. Arya Sooraj
Page Number: 462 – 468
A STUDY ON CHALLENGES FACED BY HR IN UNDERSTANDING GEN Z’S EXPECTATIONS FROM EMPLOYERS IN NAVI MUMBAI
Ms. Ruchika Bassi, Shirke Prachiti Subhash, Shreya Rajbir Choudhary, and Sushmita Singh
Page Number: 469 – 475
A STUDY ON THE IMPACT OF DIVERSITY, INCLUSION AND PSYCHOLOGICAL SAFETY ON JOB SATISFACTION AMONG GEN Z EMPLOYEES
Ms. Ruchika Bassi, Sonali Thorat, Vaidehi Thorat, Vibina Vinodan, and Saloni Wasan
Page Number: 476 – 483
A COMPARATIVE STUDY ON CAREER ADVANCEMENT OPPORTUNITIES FOR REMOTE AND IN-OFFICE EMPLOYEES IN MULTINATIONAL COMPANIES IN NAVI MUMBAI
Ms. Ruchika Bassi, Pawar Pranali Sudhir, Thakur Vedant Upkar, Chilwan Rehab Abdul Karim, and Kadam Surabhi Santosh
Page Number: 484 – 490
A STUDY ON FACTORS DRIVING INDIAN STUDENTS’ CHOICE BETWEEN STUDYING ABROAD AND PURSUING HIGHER EDUCATION IN INDIA AMIDST EVOLVING GLOBAL EDUCATION TRENDS
Prajakta Bapat, Nandana Jalesh, Nisha Rana, Sakshi Sable, and Vanshika Singh
Page Number: 491 – 495
A STUDY ON THE IMPACT OF GENDER ON INVESTMENT BEHAVIOR AND RISK TOLERANCE AMONG YOUNG INVESTORS IN NAVI MUMBAI
Surendar Paulpandi Nadar, Jayaditya Vikas Gurjar, Riya Kadam, Shravani Khedekar, and Soham Pawaskar
Page Number: 496 – 499
STUDY ON IMPACT OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY ON INVESTOR PREFERENCE
Mrs. Rabiya Fakih, Jivitesh Nagpal, Sneha Naik, and Zainab Kesury
Page Number: 500 – 503
A STUDY ON FINANCIAL LITERACY ON SAVING AND INVESTMENT HABITS AMONG YOUTH OF NAVI MUMBAI
Surendar Paulpandi Nadar, Poojari Seema, Khan Mantasha, Nanduri Kirtika and Nair Jinsha
Page Number: 504 – 507
A STUDY ON HOW BUY-NOW PAY-LATER INFLUENCES SPENDING HABITS AMONG YOUNG ADULTS.
Surendar Paulpandi Nadar, Abeer Bandarkar, Jasmeet Kaur Aulakh, Ashmita Maurya, and Kinjal Mhatre
Page Number: 508 – 511
IMPACT OF SOCIAL MEDIA ON STOCK MARKET VOLATILITY (WITH REFERENCE TO NAVI MUMBAI REGION)
Mrs. Mausami Lambe, Riddhi Kharavtekar, Mohammed Zaid Gafar Khedekar, Sae Kulkarni, and Himanshu Kumawat
Page Number: 512 – 516
A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIZED RETAIL SUPERMARKETS: DMART VS RELIANCE SMART BAZAAR
Adv. Poonam Ghanshyam Gupta, Rizwan Saleemudeen Sayed, Nazim Naeem Saibole, Hatim Murtaza Mandsaurwala, and Samarth Talash Sharma
Page Number: 517 – 521
A STUDY ON IMPACT OF ADVERTISING STRATEGIES ON PRODUCT PRICING W.R.T LUXURY V/S MASS MARKETED COSMETICS
Adv. Poonam Ghanshyam Gupta, Mihika Rajesh Mhatre, Nair Siddhika Satish, Namrata Rai, and Shannon Christine Rosario
Page Number: 522 – 526
A STUDY ON IMPACT OF PRODUCT QUALITY AND PRICING ON CUSTOMER LOYALTY TOWARDS PARLE PRODUCTS
Adv. Poonam Ghanshyam Gupta, Mohammed Iftekhar Shaikh, Khushi Shetty, Shreya Patil, and Kirti Sharma
Page Number: 527 – 531
IMPACT OF CELEBRITY BRANDING ON CONSUMER PREFERENCE: A STUDY ON RHODE BEAUTY BY HAILEY BIEBER
Dr. Kiran Deshmukh, Sanika Vasudev Mandavkar, Adyasha Udaya Samal, Neha Arjun Singh, Khushi Surendra Mishra
Page Number: 532 – 537
PENTASEC: AN AI-AUGMENTED SYSTEM FOR AUTOMATED PENTEST REPORTING AND EVIDENCE MANAGEMENT
Manasi Rajesh Khedekar, Uday Pali, Yash Vaswani, Pratham Dubey, and Chetan Choudhary
Page Number: 538 – 545
A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY INVESTMENT
Rabiya Fakih, Khushboo Pathak, Kajal Sharma, Shruti Kate, and Jalpa Minat
Page Number: 546 – 554
IMPACT OF PERCEIVED FALSE PROTEIN CONTENT CLAIMS ON CONSUMER TRUST: WITH REFERENCE TO MUSCLEBLAZE PROTEIN SUPPLEMENTS
Karthik Vasudev, Vishnu Shyam Kishore, Mohammed Uzair Raza Ahmed Thakur, Tungekar Yusuf Mohd Faisal, and Tanvi Jignesh Joshi
Page Number: 555 – 560
PERCEPTIONS OF LEARNERS FOR DATA PRIVACY IN THE DIGITAL AGE
Mr. Ashish Shah and Mr. Raviprakash Rajendraprasad Jaiswal
Page Number: 561 – 570
A STUDY OF EFFECTIVE MARKETING STRATEGIES FOLLOWED BY MANAGEMENT INSTITUTES IN GUJARAT
Shiv Narayan Tiwari and Dr. Ritesh Amarsela
Page Number: 571 – 574
RETAIL INVESTORS’ RESPONSE TO STOCK MARKET VOLATILITY: A BEHAVIORAL STUDY
Mrs. Rabiya Fakih, Lavanya Kakade, Pooja Kardile, Raj Kadu, and Umer Kardame
Page Number: 575 – 581
A STUDY OF UPI PAYMENT SECURITY AWARENESS AMONG COLLEGE STUDENTS IN NAVI MUMBAI
Dr. Kiran Deshmukh, Shanti Epili, Siddhi Sunil Mhasurkar, Sabaah Bharmal, and Vinay Gangji
Page Number: 582 – 586
A STUDY ON FINANCIAL INVESTMENT PATTERN AMONG SENIOR CITIZENS
Dr. Monali Ray, Vaishali Shilvant, Vishakha Shilvant, Bhumi Sapale, and Likhitha Shetty
Page Number: 587 – 591
CUSTOMER TRUST AS A MEDIATING FACTOR IN ADOPTION OF UPI PAYMENT APPLICATIONS: EMPIRICAL EVIDENCE FROM GUJARAT STATE
Raval Zinalben Kiritkumar, and Dr. Ritesh Amarsela
Page Number: 592 – 597
HUMAN CAPITAL SUSTAINABILITY: INTEGRATING DIVERSITY, ETHICAL WORKPLACES, MENTAL HEALTH, AND EMPLOYEE WELLBEING
Dr. Megha Krishna Khedekar
Page Number: 598 – 605
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