Volume 13, Issue 1: January - March 2026
DHARMA AND MANAGEMENT: LESSONS FROM NEETI SHASTRAM- A HOLISTIC VIEW
Dr. S Radha
Page Number: 1 – 7
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AN ANALYTICAL STUDY OF CORPORATE GOVERNANCE IN INDIA: EVOLUTION, ISSUES, AND FUTURE PROSPECTS
Dr. Vikasdeep Singh Kohli and Mr. Kahondariya Jayeshbhai Talshibhai
Page Number: 8 – 13
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A STUDY ON INFLUENCE OF ECO-LABELS ON CONSUMER PURCHASE INTENTION OF ECOFRIENDLY PRODUCTS
Dr. Maya Hande, Ms. Riddhi Poojari and Ms. Iqra Qureshi
Page Number: 14 – 21
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A STUDY ON THE GIG ECONOMY TRANSFORMATION IN INDIA: A SECONDARY DATA ANALYSIS (2015-2025)
Mrs. Pooja Gupta
Page Number: 22 – 28
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BRANDED VS NON-BRANDED KITCHEN APPLIANCES WITH REFERENCE TO MIXER GRINDER
Tripathi Gargi Rajendra and Dr. Mona Mehta
Page Number: 29 – 33
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GREEN MARKETING STRATEGIES AND FINANCIAL IMPACTS: EVIDENCE FROM INDIAN FIRMS
Dr. Sonali Pramod Kumre
Page Number: 34 – 39
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SOCIAL ENTREPRENEURSHIP AND ITS IMPACT: A CONCEPTUAL AND ANALYTICAL REVIEW
Dr. Manisha
Page Number: 40 – 44
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CHALLENGES FACED BY START-UPS IN INDIA
Dr. Shrikesh Poojari, Dr. P. Sanoj Kumar and Dr. Praseena Biju
Page Number: 45 – 48
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POLITICAL RESPONSES TO IMMIGRATION IN THE UNITED STATES: INSTITUTIONS, POLARIZATION, AND POLICY VOLATILITY
Yogender Singh Gill and Dr. Babita
Page Number: 49 – 51
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INTEGRATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE INDIAN COSMETICS INDUSTRY: CHALLENGES AND INNOVATION TRAJECTORIES
Shagufta Taqvi
Page Number: 52 – 56
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FINANCIAL SUPPORT FROM BANKS FOR SMES IN SRI LANKA
Kariyapperu Mudiyanselage Dharmasiri Bandara Rekogama
Page Number: 57 – 60
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PROTECTING PROTECTORS: UNPACKING THE PSYCHOLOGICAL STRAIN AND UNIQUE
STRESSORS OF WOMEN IN POLICE IN NAVI MUMBAI
Ms. Nilima Ganesh Nimje and Mrs. Michel Jancy Arul Kumar
Page Number: 61 – 69
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AGRICULTURE, EMPLOYMENT, AND POVERTY IN INDIA: A REAL-TIME ANALYSIS
Dr. R C Hiremath and Dr. Suresh S. Kotagi
Page Number: 70 – 74
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महिला सशक्तिकरण: सामाजिक, आर्थिक, राजनीतिक एवं संगठनात्मक निर्णय-निर्माण के परिप्रेक्ष्य में एक समग्र विश्लेषणात्मक अध्ययन
Renu Bala
Page Number: 75 – 78
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A STUDY ON THE ADOPTION AND IMPACT OF DIGITAL PAYMENTS ON SMALL RETAILERS
IN SEMI-URBAN AREAS
Dhvani Adwani and Dr. Saudah Khatri
Page Number: 79 – 88
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A STUDY ON FINANCIAL LITERACY AND ITS IMPACT ON INVESTMENT DECISIONS OF
YOUNG WORKING PROFESSIONALS
Muskan Agarwal and Dr. Saudah Khatri
Page Number: 89 – 98
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A STUDY ON THE IMPACT OF FESTIVE SEASONS SALES ON ONLINE SHOPPING BEHAVIOUR
OF CONSUMERS IN MUMBAI
Sakina Edries Khan and Dr. Saudah Khatri
Page Number: 99 – 107
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IMPACT OF DIGITAL PAYMENT PREFERENCES ON ONLINE SHOPPING BEHAVIOUR
AMONG INDIAN MILLENNIALS
Vandana Koli
Page Number: 108 – 115
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A STUDY ON LINKEDIN AND ITS ROLE IN JOB SEARCH AND CAREER OPPORTUNITIES FOR
EMPLOYEES IN MUMBAI
Alifiya Amiruddin Rathod and Dr. Saudah Khatri
Page Number: 116 – 124
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THE INFLUENCE OF SHORT-FORM VIDEO CONTENT ON CONSUMER PURCHASE INTENT: A
STUDY ON INSTAGRAM REELS AND YOUTUBE SHORTS
Maria Rekha S and Dr. Saudah Khatri
Page Number: 125 – 134
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A STUDY ON AWARENESS AND USAGE OF E-BANKING SERVICES AMONG INDIVIDUALS OF MUMBAI
Kanchan Saroj
Page Number: 135 – 143
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DATA PRIVACY CONCERNS AND CONSUMER TRUST IN E-COMMERCE PLATFORMS IN
MUMBAI
Taha Sayed and Dr. Saudah Khatri
Page Number: 144 – 151
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A STUDY ON THE IMPACT OF GOODS AND SERVICES TAX (GST) ON ONLINE SHOPPING
BEHAVIOUR IN INDIA
Iqura Shaikh and Dr. Fatema H. Fanuswala
Page Number: 152 – 159
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SOCIAL COMMERCE AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR IN MUMBAI.
Eram Afreen Talukdar and Dr. Saudah Khatri
Page Number: 160 – 167
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A STUDY ON BRAND LOYALTY AMONG ONLINE SHOPPERS USING E-COMMERCE
PLATFORMS IN MUMBAI
Rahat Parveen Zahedi
Page Number: 168 – 177
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CONSUMER BEHAVIOUR TOWARDS SUSTAINABLE PERSONAL CARE PRODUCTS ON ECOMMERCE PLATFORMS
Swayam Chalke
Page Number: 178 – 188
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IMPACT OF AI ON AUDIT AND ASSURANCE SERVICE
Iqra Ahmed and Dr. Fatema H. Fanuswala
Page Number: 189 – 195
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A STUDY ON TAXPAYER AWARENESS AND PERCEPTION OF INCOME COMPUTATION
UNDER THE INCOME TAX ACT
Laxmi ingle and Dr. Fatema H. Fanuswala
Page Number: 196 – 205
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ENVIRONMENTAL DISCLOSURES AND INVESTOR DECISION-MAKING: A STUDY OF INDIAN
LISTED COMPANIES
Mariya Yusuf Cementwala and Dr. Fatema H. Fanuswala
Page Number: 206 – 213
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A STUDY ON THE IMPACT OF TRAVEL FREQUENCY ON PASSENGERS’ BUDGETING AND
FINANCIAL PLANNING BEHAVIOR
Mayur Jangam and Dr. Fatema H. Fanuswala
Page Number: 214 – 222
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A STUDY ON ETHICAL CHALLENGES FACED BY CHARTERED ACCOUNTANTS IN TAX
PLANNING FOR SMALL BUSINESSES
Riya Salian and Dr Fatema H. Fanuswala
Page Number: 223 – 229
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THE ROLE OF AUDIT EVIDENCE AND DOCUMENTATION IN AUDIT EVIDENCE
Raja Sejal mukesh and Dr. Fatema H. Fanuswala
Page Number: 230 – 237
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A STUDY ON THE PERCEPTION OF HEALTH AND WELLNESS LABELS ON FOOD PRODUCTS AMONG GenZ CONSUMERS IN MUMBAI
Ifra Arif Ghansar, Sanaya Bhaskaran, Mahika Kumar and Tarannum Akbar Shaikh
Page Number: 238 – 244
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AWARENESS OF DIGITAL PRECAUTIONARY MEASURES AND ITS LINK TO CONSUMERISM
ADVOCACY IN THE DIGITAL AGE
Prinkle Ramesh Jain, Jassi Bhanawat and Nidhi Hitesh Jain
Page Number: 245 – 250
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