Volume 12, Issue 2 (III) : April - June 2025

THE IMPACT OF SEO AND LOCALIZED DIGITAL STRATEGIES ON REAL ESTATE LEAD GENERATION
Venkatesh Narayan Tidake, Dr. Peerzade Riyasat Aminuddin and Hilery Ronak Rathod
Page Number: 1-4

ROLE OF ENTREPRENEURSHIP IN BUSINESS DEVELOPMENT
Mr. Nagpure Vijay Bhausaheb and Dr. Peerzade Riyasat Aminuddin
Page Number: 5-7

A STUDY OF STARTUPS, ENTREPRENEURSHIP AND INNOVATION IN E-BUSINESS
Nagpure Vijay Bhausaheb
Page Number: 8-11

ANALYSING THE MARKET POTENTIAL FOR A BAKERY BUSINESS IN PUNE: CONSUMER PREFERENCES AND COMPETITIVE LANDSCAPE
Ms. Fayeza Shaikh and Dr. Riyasat Peerzade
Page Number: 12-15

INFLUENCE OF SOCIAL CAPITAL ON STARTUP SUCCESS: A STUDY OF PUNE'S STARTUP ECOSYSTEM
Dr. Riyasat Peerzade, Dr. Mohammed Fazil Shareef and Dr. Nasrin Khan
Page Number: 16-20

FEMALE CONSUMER’S BUYING BEHAVIOR TOWARDS GREEN COSMETICS
Aditya Kumar and Dr. Mohammed Fazil Shareef
Page Number: 21-23

IMPACT OF ENTREPRENEURIAL EDUCATION ON THE PERFORMANCE OF STARTUPS IN PUNE
Dr. Nasrin Khan, Dr. Riyasat Peerzade and Dr. Mohammed Fazil Shareef
Page Number: 24-27

ASSESSING THE IMPACT OF SUPPLY CHAIN RELATIONSHIPS ON ADVANCING THE CIRCULAR ECONOMY
Anurag Sharma and Vijay Dhillon
Page Number: 28-31

ANALYSING THE SHIFT FROM TRADITIONAL TO DIGITAL MARKETING
Hilery Rathod, Dr. Hamed Hashmi and Venkatesh Narayan Tidake
Page Number: 32-35

A STUDY ON SUSTAINABILITY OF IPO RETURNS DURING POST COVID-19 OUTBREAK IN INDIAN STOCK MARKET
Mr. Suraj Prakash Tuyekar and Dr. Manasvi M. Kamat
Page Number: 36-41

A STUDY ON GEN Z'S ADOPTION AND USAGE OF SUBSCRIPTION-BASED OTT SERVICES
Samiksha Naik and Sushila Telgiri
Page Number: 42-44

A STUDY ON EFFECTIVENESS OF ERP ON OPERATIONAL PERFORMANCE OF MSME IN PUNE
Tripta Anand Nair and Hiremath Saroj Prakash
Page Number: 45-48

IMPACT OF ECONOMIC POLICY UNCERTAINTY, MONETARY UNCERTAINTY AND STOCK MARKET UNCERTAINTY ON MONEY DEMAND IN BRIC NATIONS
Sanskriti Tiwari and Suraj Prakash Tuyekar
Page Number: 49-53

E-COMMERCE IN THE AGE OF DIGITAL ECONOMY: TRENDS, CHALLENGES AND FUTURE DIRECTIONS
Amrin Ibrahim Adkar and Dr. Aftab Anwar Shaikh
Page Number: 54-58

AN ANALYTICAL STUDY OF SUSTAINABLE FINANCE AND GREEN INVESTMENT MODEL IN ACHIEVINGSUSTAINABLE DEVELOPMENT GOAL (SDG 17)
Ms. Vijaya B. Rajput and Dr. Payal Samdariya
Page Number: 59-61

A STUDY OF CONSUMER PERCEPTION AND ADOPTION OF AI-DRIVEN INNOVATION HUBS
Dr. Ritika Pathak and Dr. Komal Bodhwani
Page Number: 62-65

THE ROLE OF FINANCIAL DERIVATIVES IN MANAGING RISK AND ENHANCING RETURN IN THE BUSINESS SECTOR
Mr. Moeen Sayyed and Ms. Arzoo Vaidya
Page Number: 66-71

An Empirical Evidence on Adaptive Market Hypothesis in BRICS Countries
Divya Nityanand Kadam and Mr. Suraj Prakash Tuyekar
Page Number: 72-76

THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND STARTUP INNOVATION
Dr Akbar Ahmed Sayyed, Dr Sayyad Vakeel Ali and Dr Syed Hamed Hashmi
Page Number: 77-80

AI-POWERED TOOLS IN THE BANKING SECTOR: TRANSFORMING DIGITAL FINANCIAL SERVICES
Dr. Akbar Ahmad Sayyed and Ms. Samina M. Khan
Page Number: 81-83

THE DECLINE OF THE INDIAN ECONOMY: ANALYZING CAUSES, IMPACT, AND RECOVERY PROSPECTS
Dr. Rizwan Sayed
Page Number: 84-86

RISK AND RESILIENCE OF SUSTAINABLE FINANCE AND GREEN INVESTMENT MODELS
Ms. Shilpy Banerjee and Dr. Thakur Akash Ashok
Page Number: 87-89

Cybersecurity in Fintech Industry: Safeguarding the Financial and Digital Ecosystems
Chitra Viswanathan Iyer and Prof. Dr. Aftab Anwar Shaikh
Page Number: 90-93

AN EVOLUTION OF HUMAN RESOURCE MANAGEMENT IN THE ERA OF AUTOMATION
Dr. Vilas G. Dapke
Page Number: 94-97

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